On the other hand, an article on wikipedia can attract notice from people who just happen to click into the article from somewhere else, or who look up the topic wanting to know some information about it. Because of the difference in audience, the article on wikipedia should have a smaller scope, but serve as a launching point for sources of deeper information.
Here's some of what we can shoot for, from Wikipedia:Featured article criteria
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A featured article exemplifies our very best work and features professional standards of writing and presentation. In addition to meeting the requirements for all Wikipedia articles, it has the following attributes.
1. It is well written, comprehensive, factually accurate, neutral and stable.
* (a) "Well written" means that the prose is engaging, even brilliant, and of a professional standard.
* (b) "Comprehensive" means that the article does not neglect major facts and details.
* (c) "Factually accurate" means that claims are verifiable against reliable sources and accurately represent the relevant body of published knowledge. Claims are supported with specific evidence and external citations; this involves the provision of a "References" section in which sources are set out, complemented by inline citations where appropriate.
* (d) "Neutral" means that the article presents views fairly and without bias; see neutral point of view.
* (e) "Stable" means that the article is not the subject of ongoing edit wars and that its content does not change significantly from day to day; reversions of vandalism and improvements based on reviewers' suggestions do not apply.
2. It complies with the manual of style and relevant WikiProjects. Thus, it includes:
* (a) a concise lead section that summarizes the topic and prepares the reader for the higher level of detail in the subsequent sections;
* (b) a system of hierarchical headings;
* (c) a substantial but not overwhelming table of contents (see section help); and
* (d) consistently formatted inline citations, using either footnotes[1] or Harvard referencing (Smith 2007, p. 1). (See citing sources for suggestions on formatting references; for articles with footnotes or endnotes, the meta:cite format is recommended.)
3. It has images and other media where they are appropriate to the subject, with succinct captions and acceptable copyright status. Non-free images or media must meet the criteria for the inclusion of non-free content and be labeled accordingly.
4. It is of appropriate length, staying focused on the main topic without going into unnecessary detail (see summary style).
1. It is well written, comprehensive, factually accurate, neutral and stable.
* (a) "Well written" means that the prose is engaging, even brilliant, and of a professional standard.
* (b) "Comprehensive" means that the article does not neglect major facts and details.
* (c) "Factually accurate" means that claims are verifiable against reliable sources and accurately represent the relevant body of published knowledge. Claims are supported with specific evidence and external citations; this involves the provision of a "References" section in which sources are set out, complemented by inline citations where appropriate.
* (d) "Neutral" means that the article presents views fairly and without bias; see neutral point of view.
* (e) "Stable" means that the article is not the subject of ongoing edit wars and that its content does not change significantly from day to day; reversions of vandalism and improvements based on reviewers' suggestions do not apply.
2. It complies with the manual of style and relevant WikiProjects. Thus, it includes:
* (a) a concise lead section that summarizes the topic and prepares the reader for the higher level of detail in the subsequent sections;
* (b) a system of hierarchical headings;
* (c) a substantial but not overwhelming table of contents (see section help); and
* (d) consistently formatted inline citations, using either footnotes[1] or Harvard referencing (Smith 2007, p. 1). (See citing sources for suggestions on formatting references; for articles with footnotes or endnotes, the meta:cite format is recommended.)
3. It has images and other media where they are appropriate to the subject, with succinct captions and acceptable copyright status. Non-free images or media must meet the criteria for the inclusion of non-free content and be labeled accordingly.
4. It is of appropriate length, staying focused on the main topic without going into unnecessary detail (see summary style).