I R DUMB - Turns out that the pointer points to the 00 that is before the text, woops.
So yeah, got it working, sorry for taking up topic space.
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So, I have text at offset 0x12027f // Yo, [heroname]...
Making that into a 2b pointer makes it x427f
Since gameboy is little endian, I make that 7f42. [I've also tried 427f in frustration]
However, I can't find a proper pointer to this text in the bank it should be. Does anyone see what I am doing wrong? Any Pokemon Gold Hackers see my obvious silliness?